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Competitor Content Brief

Home 2024 Competitor Content Brief

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Dear competitor, As we approach the start of the 2024 Noakes Sydney Gold Coast Yacht Race, the CYCA Media team seeks your assistance to help collate content to promote the race. Given the online nature of offshore racing, consistent content delivery is key. As we are unable to film onboard footage ourselves during the race and the fleet often ventures too far offshore for drones, we've set up a user-friendly platform for you to upload onboard footage effortlessly. More information on creating and sharing content can be found below. Thank you for your contribution, CYCA Media

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ON BOARD MEDIA

Image and Video Instructions

  • Images may be taken horizontally or vertically
  • Video is best shot horizontally 
    • Aim for videos longer than 7 seconds 
    • Aim to remain still while shooting video 
    • Lighting will be best opposite of the sun
    • Video content ideas 
      • Going for a tack/gybe 
      • Wildlife encounters
      • Race update from the Skipper/Navigator/crew 
      • Running downwind
      • Weather update
      • Competitors on the horizon

7 steps on sharing onboard content

  1. Visit the dedicated WeTransfer login page - do this before the Race.
  2. Create your free account (this takes approx. 3')
  3. Go to our Racing Content Portal: RACING CONTENT PLATFORM
  4. Make sure your device has internet connection
  5. Upload content straight from your device onto the platform during the race
  6. Press send
  7. Keep on racing

On-Board media may also be delivered in person to the CYCA Media Team in the Gold Coast. Contact Ashley Dart (content.creator@cyca.com.au or +61 (0) 461 251 905) to arrange your on-board footage download. 

MEDIA REPRESENTATIVE

Does your crew have a designated Media representative? Are you a sailor who's also a social media whiz?

Fill out the form here with your yacht information and contact details to consent to be contacted by our media team during the race.

SOCIAL MEDIA HANDLES AND HASHTAGS